by Gabriel Louër
In the world of artisanal craft and traditional attire, few stories are as compelling as that of Jasmine Yuzicapi, whose profound personal journey with a deep passion for creativity led to the creation of her business, Yuzicapi Beadworks.
At the heart of this venture is a self-taught seamstress whose work encompasses custom ribbon skirts, regalia, and traditional attire, alongside intricate beadwork and traditional drum making.
The inception of Yuzicapi Beadwork is rooted in a quest for cultural reconnection. “I didn't know where I fit in or what I could offer,” says Yuzicapi, “but I knew I loved being creative, and sewing was a passion.”
In pursuing her love for artisanal craftsmanship, Yuzicapi’s beadwork business presented not only an outlet to express her creative elements but also an opportunity to reconnect and celebrate her cultural heritage.
Starting a business from a place of personal exploration comes with its unique set of challenges, says Yuzicapi. “Putting myself out there was daunting.” Additionally, navigating social media presented a steep learning curve. “Social media is a powerful tool, but it can be overwhelming” she says.
In addition to social media, managing her workflow has presented challenges as well. Constantly searching for ways to improve, Yuzicapi seeks ways to enhance efficiency and ameliorate the crafting process, a pursuit that reflects her commitment to quality and growth.
“I’ve had to learn to balance taking on work with maintaining my own well-being,” they note. This balance is crucial, as it is well understood that burnout can impede both creativity and productivity.
One unexpected lesson from their entrepreneurial journey has been the power of social media. While it can be a double-edged sword, it’s clear that its influence on business visibility is significant. “I had to learn to handle criticism constructively.”
She has embraced feedback as an opportunity for improvement rather than a personal affront, demonstrating resilience and her commitment to continuous learning.
Yuzicapi Beadwork stands as a testament to the power of cultural reconnection through craft. With a focus on custom creations and traditional artistry, the business not only serves as a means of personal expression but also as a beacon of cultural pride. The founder’s journey, marked by challenges and triumphs, illustrates the profound impact of creativity and self-care in the realm of entrepreneurship.
For those interested in exploring the intricate beadwork and traditional attire of Yuzicapi Beadwork, the Yuzicapi’s creations can be found on Instagram (@YuzicapiBeadwork), Facebook, (@Yuzicapibeadwork) and Etsy (@YuzicapiBeadwork).